Monday, February 07, 2005

Spammers Make Lots of Money

Okay, so here is the problem. Spammers keep at it, because it works! People do buy this stuff. I don't know a whole lot about this, but this guy Brian McWilliams wrote a book about it. I think it is called Spam Kings. He also has a blog located here. The money quote from Thu 27 Jan 2005 (10:27 AM)...

	I was surprised to learn, while researching Spam Kings,

that lots of consumers are buying from spammers. I
discovered that Hawke was taking in around $500K per
month in the summer of 2003 from sales of Pinacle, an
herbal Viagra pill that he marketed as a penis extender.
A few weeks ago, Forrester Research published results
of a survey in which 41% of U.S. Internet users said
they had bought something in response to junk email.

In the book, I argue that many spammers are tapping
into a market of what I call furtive shoppers. The
Internet gives spammers the anonymity they need to
do business online, but it also gives consumers a similar
cover.

As you mentioned, Hawke's customers included people
from all walks of life -- CEOs, mutual fund managers,
veterinarians, and lacrosse coaches. Few of these
people would have walked into their local pharmacy
and asked, "Do you carry those pills guaranteed to
grow your penis three inches in two weeks?" Yet they
were willing to suspend disbelief online and hand
over their credit card numbers to Hawke and
his partner.

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